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Frontmatter -- Preface to Handbooks of Communication Science series -- Acknowledgments -- Contents -- I Introduction to communication and sport -- 1 Communication and sport: an emergent field -- 2 Playing on the communication and sport field: dispositions, challenges, and priorities -- II Communication studies of sport -- 3 Through the kaleidoscope: all the colors of sports fanship -- 4 Moving beyond the local: media, marketing, and “satellite” sports fans -- 5 The organizational processes of athletic coaching -- 6 Are children getting outplayed? Examining the intersection of children’s involvement in physical activity, youth sports, and barriers to participation -- 7 From the living room to the ball field: a communicative approach to studying the family through sport -- 8 The sports interpreter’s role and interpreting strategies: a case study of Japanese professional baseball interpreters -- 9 The ethos of the activist athlete -- 10 Forgivable blackness: Jack Johnson and the politics of presidential clemency -- 11 Haram hoops? FIBA, Nike, and the hijab’s half-court defense -- 12 “Ideology in practice”: conceptualizing the NCAA’s <student-athlete> as an ideograph -- 13 Connecting local and global aspirations and audiences: communication in, around, and about Football Club Barcelona -- III Sport and media -- 14 MediaSport: over production and global consumption -- 15 Uber-sport -- 16 Sport, media and the promotion of militarism: theoretical inter-continental reflections of the United Kingdom and South Korea -- 17 Football, gender, and sexism: the ugly side of the world’s beautiful game -- 18 Communication, sport, disability, and the (able)national -- 19 NBC’s diversity Olympics: promoting gay athletes in PyeongChang -- 20 Greening media sport: sport and the communication of environmental issues -- 21 Legitimizing and institutionalizing eSports in the NBA 2K League -- IV Communicating nationalism(s) in sport -- 22 The biggest double-edged sword in sport media: Olympic media and the rendering of identity -- 23 “For the good of the world”: the innovations and influences of the UK’s early international televizing of sport -- 24 Sports and the media in Germany: lessons in nationhood and multiculturalism -- 25 Sport celebrity and multiculturalism in South Korea during the 2008 Beijing Olympic Games -- 26 Communication and sport in Japan -- 27 Communicating Igbo sports nationalism under military dictatorship and democracy -- 28 Sport communication and the politics of identity in the MENA region -- 29 “Even when the angel of death will come I will still wear yellow-blue”: Israeli soccer fans’ chants as a window for understanding cultural and sports reality -- 30 Colombian football: a national popular of pleasure, violence, and labor -- 31 Football, television, and the state in Argentina: a tale of monopolies, patrimonies, and populisms -- V Communicating in applied sport contexts -- 32 Crisis communication and sport: the organization, the players, and the fans -- 33 Communicating fantasy sport -- 34 The contemporary use of social media in professional sport -- 35 Social media and sport marketing -- 36 Sport media, sport journalism, and the digital era -- 37 The male and female sports journalists divide on the Twittersphere -- 38 #Rio2016 and #WorldCup2018: social media meets journalism -- 39 Ghosted gods: commodifying celebrities, decrying wraiths, and contesting graven images -- Contributors to this volume -- Index Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The Handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the Handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the Handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available
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