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  1. Functional and communicative features of advertising in the press
    Autor*in: Ksenzenko, Oksana A.
    Erschienen: 2013
    Verlag:  Mannheim : Institut für Deutsche Sprache

    In the present article I have decided to focus on the analysis of one of the most "traditional", but still fast-developing and ever-changing type of advertising – on the analysis of advertising in the press. The more my colleagues, students, and I... mehr

     

    In the present article I have decided to focus on the analysis of one of the most "traditional", but still fast-developing and ever-changing type of advertising – on the analysis of advertising in the press. The more my colleagues, students, and I try to analyse, scrutinise and describe particular aspects of advertising, the more obvious it is that to make this analysis authentic and reliable from the theoretical point of view and important from the practical point of view, it is necessary to suggest a universal approach to the study.

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Deutsch
    Medientyp: Aufsatz aus einem Sammelband
    Format: Online
    DDC Klassifikation: Englisch, Altenglisch (420); Germanische Sprachen; Deutsch (430)
    Schlagworte: Deutsch; Englisch; Werbesprache; Fachsprache; Stilistik; Textlinguistik; Presse; Massenmedien
    Lizenz:

    creativecommons.org/licenses/by-nc-nd/3.0/de/deed.de ; info:eu-repo/semantics/openAccess
  2. Linguistic creativity in the English of business-oriented quality papers
    Autor*in: Nazarova, Tamara B.
    Erschienen: 2013
    Verlag:  Mannheim : Institut für Deutsche Sprache

    Quality journalism offers its educated readers unsimplified linguistic usage which comprises standard collocations, phrases and utterances on the one hand, and occasional word-combinations, deformed idioms and quotations on the other. The former... mehr

     

    Quality journalism offers its educated readers unsimplified linguistic usage which comprises standard collocations, phrases and utterances on the one hand, and occasional word-combinations, deformed idioms and quotations on the other. The former belong to the language system and reside in a variety of unilingual dictionaries, whereas the latter are confined to speech and have little chance of being registered by lexicographers.

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Deutsch
    Medientyp: Aufsatz aus einem Sammelband
    Format: Online
    DDC Klassifikation: Englisch, Altenglisch (420); Germanische Sprachen; Deutsch (430)
    Schlagworte: Deutsch; Englisch; Massenmedien
    Lizenz:

    creativecommons.org/licenses/by-nc-nd/3.0/de/deed.de ; info:eu-repo/semantics/openAccess
  3. Television news discourse
    Autor*in: Kochetkov, Pavel N.
    Erschienen: 2013
    Verlag:  Mannheim : Institut für Deutsche Sprache

    In this paper, the author develops the narrative approach to TV news discourse as follows: with the categories of the narrator, the “voices” of the narrator, points of view, the composition of narrative, and the recipient's image. A brief review of... mehr

     

    In this paper, the author develops the narrative approach to TV news discourse as follows: with the categories of the narrator, the “voices” of the narrator, points of view, the composition of narrative, and the recipient's image. A brief review of the basic peculiarities of the Russian discourse is given as an illustration.

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Deutsch
    Medientyp: Aufsatz aus einem Sammelband
    Format: Online
    DDC Klassifikation: Englisch, Altenglisch (420); Germanische Sprachen; Deutsch (430)
    Schlagworte: Deutsch; Englisch
    Lizenz:

    creativecommons.org/licenses/by-nc-nd/3.0/de/deed.de ; info:eu-repo/semantics/openAccess
  4. The discourse analysis of marketing communication texts in mass media
    Autor*in: Pirogova, Yulia K.
    Erschienen: 2013
    Verlag:  Mannheim : Institut für Deutsche Sprache

    The term ‘marketing communications’ is used to denote communications by means of various persuasive messages about products, organizations, candidates and ideas that marketers send to audiences to build up knowledge of the mentioned objects, to evoke... mehr

     

    The term ‘marketing communications’ is used to denote communications by means of various persuasive messages about products, organizations, candidates and ideas that marketers send to audiences to build up knowledge of the mentioned objects, to evoke positive attitudes towards them, to stimulate the audience to act in a certain way (buy, use, vote, approve) and remain loyal to them. Possibly the most dominant type of marketing communications in our culture is advertising, but there are many other effective forms of marketing persuasion (public relations, sponsorship, point-of-sale communications, sales promotion, event marketing, product placement, etc.). Advertising uses mass media channels (traditional and new media) to contact and interact with the audiences, and thus the language of advertising has become a special form of mass media language.

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Deutsch
    Medientyp: Aufsatz aus einem Sammelband
    Format: Online
    DDC Klassifikation: Englisch, Altenglisch (420); Germanische Sprachen; Deutsch (430)
    Schlagworte: Deutsch; Englisch; Massenmedien; Diskursanalyse
    Lizenz:

    creativecommons.org/licenses/by-nc-nd/3.0/de/deed.de ; info:eu-repo/semantics/openAccess
  5. The reflection of sensory experience in lexical definitions : what kind of dictionaries are necessary for journalists?
    Autor*in: Grigorjeva, Olga N.
    Erschienen: 2013
    Verlag:  Mannheim : Institut für Deutsche Sprache

    Thoughts on what kind of dictionaries and why they are necessary for journalists lead to the conclusion: first of all, dictionaries of pronunciation are interesting for them. Radio and television journalists need pronouncing dictionaries. In this... mehr

     

    Thoughts on what kind of dictionaries and why they are necessary for journalists lead to the conclusion: first of all, dictionaries of pronunciation are interesting for them. Radio and television journalists need pronouncing dictionaries. In this regard, there are such modern dictionaries as “The Dictionary of Russian Pronunciation Difficulties” (Kalenchuk/Kasatkina 2006), “The Dictionary of Emphasis for Radio and TV announcers” (Vvedenskaja 2004) and “The Dictionary of Perfect Russian Emphasis” (Shtudiner 2007). Dictionary reference books that help to avoid some spelling mistakes are necessary in the newspaper practice. This type of publication includes “The Abridged Dictionary of Russian Language Difficulties for the Workers of the Press” (1968) that contains about 400 words, and reference books such as: “Word Usage Difficulties in TV and Broadcasting” (Gajmakova/Menkevich 1998) and “Russian Language Difficulties” by Rakhmanova (ed.) (1994).

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Deutsch
    Medientyp: Aufsatz aus einem Sammelband
    Format: Online
    DDC Klassifikation: Englisch, Altenglisch (420); Germanische Sprachen; Deutsch (430)
    Schlagworte: Deutsch; Englisch; Massenmedien; Lexikographie
    Lizenz:

    creativecommons.org/licenses/by-nc-nd/3.0/de/deed.de ; info:eu-repo/semantics/openAccess
  6. Verb meaning as event structure
    Autor*in: Engelberg, Stefan
    Erschienen: 2000

    Semantic theories based on predicate-argument structures have always acknowledged that lexical information associated with verbs is the basic source for the rudimentary semantic structure of sentences. The central role of verbs in sentence structure... mehr

     

    Semantic theories based on predicate-argument structures have always acknowledged that lexical information associated with verbs is the basic source for the rudimentary semantic structure of sentences. The central role of verbs in sentence structure has become a major insight of modern syntactic theories since the lexical turn in linguistics, too. As a result of this development there has been an increasing interest in theories on the lexical representation of verbs. This paper will briefly review prevailing theories on verb semantics (section 1), showing that they can capture only a part of the wide range of syntactic and semantic phenomena dependent on verb meaning. For several of these phenomena (section 2) it will turn out that a theory based on highly structured events is more suitable for representing verb meaning. This theory is based on the idea that verbs refer to events that consist of several subevents which are temporally related, classified according to their duration, and whose event participants are connected to some but not necessarily all subevents by semantic relations (section 3).

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Englisch
    Medientyp: Aufsatz aus einer Zeitschrift
    Format: Online
    DDC Klassifikation: Englisch, Altenglisch (420); Germanische Sprachen; Deutsch (430)
    Schlagworte: Deutsch; Englisch; Verb; Bedeutung; Semantik
    Lizenz:

    creativecommons.org/licenses/by-nc-nd/3.0/de/deed.de ; info:eu-repo/semantics/openAccess
  7. The "imperfective-paradox" paradox and other problems with the semantics of the progressive aspect
    Autor*in: Engelberg, Stefan
    Erschienen: 2000
    Verlag:  Provo, UT : Deseret Language and Linguistics Society

    This paper is about the meaning of the progressive aspect, of which it has been notoriously difficult to give a satisfying account. 1 A number of intriguing properties of its meaning were first brought out in formal semantic treatments. An event... mehr

     

    This paper is about the meaning of the progressive aspect, of which it has been notoriously difficult to give a satisfying account. 1 A number of intriguing properties of its meaning were first brought out in formal semantic treatments. An event semantics approach to the progressive that integrates concepts of nonnality and perspective as well as adequate lexical representations seems to be particularly promising. In section 1 I will present several problems connected with the semantics of the progressive that are crucial for shaping its truth conditions. Several solutions to these problems that have been suggested in the literature will be discussed. 2 In section 2 I will sketch a preliminary account of the meaning of the progressive aspect. In section 2.1 the basic components that underlie the truth conditions of the progressive will be described. In section 2.2 I will present underlying lexical assumptions and the truth conditions for the progressive. Finally, in section 2.3, I will evaluate the proposal by revisiting the problems discussed.

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Englisch
    Medientyp: Konferenzveröffentlichung
    Format: Online
    DDC Klassifikation: Englisch, Altenglisch (420); Germanische Sprachen; Deutsch (430)
    Schlagworte: Deutsch; Englisch; Bedeutung; Imperfekt
    Lizenz:

    creativecommons.org/licenses/by-nc-nd/3.0/de/deed.de ; info:eu-repo/semantics/openAccess
  8. How to get a grip on identities-in-interaction. (What) Does "Positioning" offer more than "Membership Categorization"? Evidence from a mock story
    Autor*in: Deppermann, Arnulf
    Erschienen: 2013
    Verlag:  Amsterdam : Benjamins

    This article advocates an understanding of ‘positioning’ as a key to the analysis of identities in interaction within the methodological framework of conversation analysis. Building on research by Bamberg, Georgakopoulou and others, a performative,... mehr

     

    This article advocates an understanding of ‘positioning’ as a key to the analysis of identities in interaction within the methodological framework of conversation analysis. Building on research by Bamberg, Georgakopoulou and others, a performative, interaction-based approach to positioning is outlined and compared to membership categorization analysis. An interactional episode involving mock stories to reveal and reproach an inadequate identity-claim of a co-participant is analysed both in terms of practices of membership categorization and positioning. It is concluded that membership categorization is a core element of positioning. Still, positioning goes beyond membership categorization in a) revealing biographical dimensions accomplished by narration and b) by uncovering implicit performative claims of identity, which are not established by categorization or description.

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Englisch
    Medientyp: Aufsatz aus einer Zeitschrift
    Format: Online
    DDC Klassifikation: Englisch, Altenglisch (420); Germanische Sprachen; Deutsch (430)
    Schlagworte: Deutsch; Englisch; Gesprächsanalyse; Interaktion
    Lizenz:

    rightsstatements.org/page/InC/1.0/ ; info:eu-repo/semantics/openAccess
  9. Zwischen Konservierung, Eliminierung und Funktionalisierung : der Umlaut in den germanischen Sprachen
    Autor*in: Nübling, Damaris
    Erschienen: 2013

    Alle germanischen Sprachen haben in den nachchristlichen Jahrhunderten eine phonologische Umlautphase durchlaufen, allerdings mit je unterschiedlichen Resultaten. Dieser Umgang mit den Umlautprodukten wurde bisher nie vergleichend in den Blick... mehr

     

    Alle germanischen Sprachen haben in den nachchristlichen Jahrhunderten eine phonologische Umlautphase durchlaufen, allerdings mit je unterschiedlichen Resultaten. Dieser Umgang mit den Umlautprodukten wurde bisher nie vergleichend in den Blick genommen; vielmehr bekommt man in jeder Einzelphilologie den Eindruck, als habe die Umlautentwicklung nur so und nicht anders verlaufen können. Erst die historisch-kontrastive Perspektive erweist, dass sich drei Pfade systematisieren lassen: Der Umlaut wird konserviert (Isländisch), er wird eliminiert (Englisch, Niederländisch) – Schwedisch nimmt hier eine Zwischenposition ein –, oder er wird funktionalisiert (grammatikalisiert) und damit morphologisch ausgedehnt (Deutsch, Luxemburgisch). Im Folgenden werden diese drei Wege nicht nur beschrieben, sondern auch begründet. Der konsequente Sprachwandelvergleich ermöglicht dabei das Verständnis von Zusammenhängen und erlaubt es, aus den Einzelphilologien abgeleitete Annahmen zu revidieren.

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Deutsch
    Medientyp: Aufsatz aus einem Sammelband
    Format: Online
    DDC Klassifikation: Germanische Sprachen; Deutsch (430); Andere germanische Sprachen (439)
    Schlagworte: Lautwandel; Kontrastive Phonologie; Umlaut; Deutsch; Englisch; Niederländisch; Isländisch
    Lizenz:

    publikationen.ub.uni-frankfurt.de/home/index/help ; info:eu-repo/semantics/openAccess
  10. Constructional ‘scene encoding’ and acquisition: Mothers’ use of argument structure constructions in English child-directed speech
    Autor*in: Zeschel, Arne
    Erschienen: 2013
    Verlag:  De Gruyter

    Construction-based language models assume that grammar is meaningful and learnable from experience. Focusing on five of the most elementary argument structure constructions of English, a large-scale corpus study of child-directed speech (CDS)... mehr

     

    Construction-based language models assume that grammar is meaningful and learnable from experience. Focusing on five of the most elementary argument structure constructions of English, a large-scale corpus study of child-directed speech (CDS) investigates exactly which meanings/functions are associated with these patterns in CDS, and whether they are indeed specially indicated to children by their caretakers (as suggested by previous research, cf. Goldberg, Casenhiser and Sethuraman 2004). Collostructional analysis (Stefanowitsch and Gries 2003) is employed to uncover significantly attracted verb-construction combinations, and attracted pairs are classified semantically in order to systematise the attested usage patterns of the target constructions. The results indicate that the structure of the input may aid learners in making the right generalisations about constructional usage patterns, but such scaffolding is not strictly necessary for construction learning: not all argument structure constructions are coherently semanticised to the same extent (in the sense that they designate a single schematic event type of the kind envisioned in Goldberg’s [1995] ‘scene encoding hypothesis’), and they also differ in the extent to which individual semantic subtypes predominate in learners’ input

     
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    Quelle: BASE Fachausschnitt Germanistik
    Sprache: Englisch
    Medientyp: Aufsatz aus einer Zeitschrift
    Format: Online
    Schlagworte: Argumentstruktur; Kindersprache; Englisch
    Lizenz:

    creativecommons.org/licenses/by-nc-nd/4.0/deed.de ; info:eu-repo/semantics/openAccess