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  1. Why it sells
    decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
    Erschienen: c2008
    Verlag:  Rowman & Littlefield, Lanham

    Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi... mehr

    Hochschulbibliothek Friedensau
    Online-Ressource
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    Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche

     

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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 0742555445; 0742555453; 9780742555440; 9780742555457
    RVK Klassifikation: GD 8944 ; QP 624
    Schriftenreihe: The R&L Series in Mass Communication
    Schlagworte: Brand name products; Signs and symbols; Advertising; Consumer behavior; Marketing
    Umfang: Online-Ressource (viii, 211 p), ill
    Bemerkung(en):

    Includes bibliographical references and index

    Cover; Title Page; Copyright Page; Table of Contents; Preface; 1: What Is Advertising?; Defining Advertising; A Historical Sketch; Advertising and Society; Studying Advertising; 2: General Techniques and Strategies; Generic Strategies; Creating a Brand Image; Uses of Technology; Mythologization; 3: Brand Names; What's in a Name?; From Product to Brand; Inside the Name; Symbolic Brands; 4: Logos; What Is a Logo?; Visual Brands; Inside the Logo; Geometrical Logos; 5: Language-Based Techniques; General Techniques; The Tagline; The Slogan; Humor; 6: Art; Advertising and Art; Art Techniques

    RepresentationDesign; 7: The Meanings of Ads; Desires, Needs, and Emotions; Ads; Decoding Ads; Reality Ads; 8: Marketing; Marketing; The Ad Campaign; The Media-Technology Partnership; Branding; 9: Advertising and Society; Social Effects; A Glance at the Studies; Culture Jamming; So, Why Does It Sell?; Glossary; References; Further Reading; Online Resources; Index; About the Author

    Electronic reproduction; Available via World Wide Web

  2. Demand system specification and estimation
    Erschienen: 1992
    Verlag:  Oxford University Press, New York

    This is a book on demand analysis that links economic theory to empirical analysis. The first part shows how theory can be used to specify equation systems suitable for empirical analysis. The second part discusses demand systems estimation using... mehr

    Kühne Logistics University – KLU, Bibliothek
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    This is a book on demand analysis that links economic theory to empirical analysis. The first part shows how theory can be used to specify equation systems suitable for empirical analysis. The second part discusses demand systems estimation using both per capita time series data and household budget data

     

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    Quelle: Verbundkataloge
    Beteiligt: Wales, Terence J.
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 1429406216; 9781429406215
    Schlagworte: Consumer behavior; Demand functions (Economic theory)
    Umfang: Online-Ressource (xiii, 217 p), ill
    Bemerkung(en):

    Includes bibliographical references and indexes

    Electronic reproduction; Available via World Wide Web

  3. The consumer society
    Autor*in:
    Erschienen: c1997
    Verlag:  Island Press, Washington, D.C

    "The Consumer Society provides brief summaries of the most important and influential writings on the economic, environmental, ethical, and social implications of a consumer society and consumer lifestyles. It is an essential guide to the field and... mehr

    Otto-von-Guericke-Universität, Universitätsbibliothek
    eBook EBSCO AC
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    Saarländische Universitäts- und Landesbibliothek
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    Universitätsbibliothek der Eberhard Karls Universität
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    "The Consumer Society provides brief summaries of the most important and influential writings on the economic, environmental, ethical, and social implications of a consumer society and consumer lifestyles. It is an essential guide to the field and will interest anyone concerned with the deeper implications of consumerism. It is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics."--Jacket

     

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    Quelle: Verbundkataloge
    Beteiligt: Kiron, David; Ackerman, Frank; Goodwin, Neva R.
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 1417539372; 1597267902; 9781417539376; 9781597267908
    Schriftenreihe: Frontier issues in economic thought ; v. 2
    Schlagworte: Consumer behavior; Consumption (Economics)
    Umfang: Online-Ressource (xxxviii, 385 p), ill
    Bemerkung(en):

    Includes bibliographical references and indexes

    Use copy Restrictions unspecified star MiAaHDL

    Authors of original articlesForeword / John Kenneth Galbraith

    pt. 3.Family, gender, and socializationOverview essay / David Kironand

    pt. 5.Foundations of economic theories of consumptionOverview essay / Frank Ackerman

    pt. 7.Perpetuating consumer culture : media, advertising, and wants creationOverview essay / David Kiron

    pt. 9.Globalization and consumer cultureOverview essay / Kevin Gallagher

    AcknowledgmentsVolume introduction / Neva R. Goodwin

    pt. 1.Scope and definitionOverview essay / Neva R. Goodwin--Asking how much is enough

    Consumption, well-being, and virtue / David A. Crocker

    The original affluent society / Marshall Sahlins

    The limits to satisfaction : examination / William Leiss

    Will raising the incomes of all increase the happiness of all? / Richard Easterlin

    The expansion of consumption / Allan Schnaiberg

    New analytic bases for an economic critique of Consumer Society / Juliet Schor

    Consumption : the new wave of research in the humanities and social sciences / Colin Campbell

    pt. 2.Consumption in the affluent societyOverview essay / David Kiron

    Traumas of time and money in prosperity and depression / Gary Cross

    The insidious cycle of work and spend / Juliet Schor

    Work, consumption, and the joyless consumer / Raymond Benton, Jr.

    The study of consumption, object domains, ideology, and interests ;Toward a theory of consumption / Daniel Miller

    Notes on the relationship between production and consumption / Alan Warde

    The political economy of opulence / Harry G. Johnson

    The increasing scarcity of time / Staffan B. Linder

    Social limits to growth : the commercialization bias / Fred Hirsch

    Changing consumption patterns : the transformation of Orange County since World War II / Alladi Venkatesh.

    The domestic production of monies / Viviana Zelizer

    Sitcoms and suburbs : positioning the 1950s homemaker / Mary Beth Haralovich

    Gender as commodity / Susan Willis

    Gender and consumption : transcending the feminine? / A. Fuat Firat

    Meanings of material possessions as reflections of identity / Helga Dittmar

    Friendship or commodities? The road not taken : friendship, consumerism, and happiness / Robert E. Lane

    Playing with culture : toys, TV, and children's culture in the age of marketing / Stephen Kline

    pt. 4.The history of consumer societyOverview essay / Frank Ackerman

    The history of consumption : a literature review and consumer guide / Grant McCracken

    Changes in English and Anglo-American consumption from 1550 to 1800 / Carole Shammas

    Pictorial prints and the growth of consumerism : class and cosmopolitanism in early modern culture / Chandra Mukerji

    The Quaker ethic : plain living and high thinking in American culture / David E. Shi

    The consumer revolution of eighteenth-century England / Neil McKendrick

    Consumerism and the Industrial Revolution / Ben Fineand

    Learning to consume : early department stores and the shaping of the modern consumer culture (1800-1914) / Rudi Laermans

    From salvation to self-realization : advertising and the therapeutic roots of consumer culture / T.J. Jackson Lears

    The consumer's comfort and dream / Gary Cross.

    materialism and modern political philosophy / Joel Jay Kassiola

    The history of economics from a humanistic perspective / Mark A. Lutzand

    Capital, labor, and the commodity form / Martyn J. Lee

    Institutional economics and consumption / David B. Hamilton

    Keynes' economic thought and the theory of consumer behavior / S.A. Drakopoulos

    A reformulation of the theory of saving / James S. Duesenberry

    Bandwagon, snob, and Veblen effects in the theory of consumers' demand / Harvey Leibenstein

    The standard of living and the capacity to save / Ragnar Nurkse

    The imperatives of consumer demand and the dependence effect / John Kenneth Galbraith

    pt. 6.Critiques and alternatives in economic theoryOverview essay / Frank Ackerman

    Alternative approaches to consumer behavior / Raymond Benton, Jr.

    The separative self : androcentric bias in neoclassical assumptions / Paula England

    Economics, psychology, and consumer behavior / Ben Fineand

    The psychology and economics of motivation / Tibor Scitovsky

    The neglected realm of social scarcity / Fred Hirsch

    The demand for unobservable and other nonpositional goods / Robert H. Frank

    Change and innovation in the technology of consumption / Kelvin Lancaster

    Procrastination and obedience / George A. Akerlof.

    The distorted mirror : reflections on the unintended consequences of advertising / Richard Pollay

    Modern consumerism and imaginative hedonism / Colin Campbell

    Social comparison, advertising, and consumer discontent / Marsha Richins

    Limits to satisfaction : diagnosis / William Leiss

    Goods as satisfiers / William Leiss,

    Introduction to fables of abundance / T.J. Jackson Lears

    Advertising / Ben Fineand

    The emergence of American television : the formative years ;Toward a new video order : the 1980s / J. Fred MacDonald

    Television and the structuring of experience / Robert Kubeyand

    Theories of consumption in media studies / David Morley

    Household debt problems : toward a micro-macro linkage / Samuel Cameron

    pt. 8.Consumption and the environmentOverview essay / Jonathan Harris

    The allocation and distribution of resources / Mark Sagoff

    Market and nonmarket determinants of private consumption and their impacts on the environment / Mario Cogoy

    Consumption : value added, physical transformation, and welfare / Herman Daly

    Creating the affluent society / Clive Ponting

    Natural resource consumption / World Resources Institute

    The environmental costs of consumption / Alan Durning

    Creating a sustainable materials economy / John E. Youngand

    Development and the elimination of poverty / Nathan Keyfitz

    Third World consumer culture / Russell W. Belk

    Positional goods, conspicuous consumption, and the international demonstration effect reconsidered / Jeffrey James

    Advertising in nonaffluent societies : Galbraith revisited / Jeffrey Jamesand

    The culture-ideology of consumerism in the Third World ;The culture-ideology of consumerism in urban China / Leslie Sklair

    Transnational advertising : some considerations of the impact on peripheral societies / Noreene Janus

    Transnational corporations and Third World consumption : implications for competitive strategies / Rhys Jenkins

    Gross national consumption in the United States : implications for Third World development / Thomas Walzand

    pt. 10.Visions of an alternativeOverview essay / Neva R. Goodwin

    Economic possibilities for our grandchildren / John Maynard Keynes

    Alternatives to mass consumption / Jerome M. Segal

    Exiting the squirrel cage / Juliet Schor

    How to bring joy into our economics / Tibor Scitovsky

    Qualitative growth / Fred Block

    The poverty of affluence : new alternatives / Paul Wachtel

    A culture of permanence / Alan Durning

    Living more simply and civilizational revitalization / Duane Elgin

    Subject indexName index.

    Electronic reproduction

  4. De grijze aap
    ouderen, communicatie en consumentengedrag vanuit het perspectief van de evolutie
    Autor*in: Sikkel, Dirk
    Erschienen: 2010
    Verlag:  Vossiuspers UvA/Amsterdam University Press, Amsterdam

    Lang geleden, voordat er mensen bestonden, bleven alle dieren vruchtbaar tot hun dood. De afgelopen vijf miljoen jaar hebben wij ons ontwikkeld tot de enige diersoort met een menopauze. Kennelijk was dit ergens goed voor; de natuur geeft deze... mehr

    Universitäts- und Landesbibliothek Sachsen-Anhalt / Zentrale
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    Duale Hochschule Baden-Württemberg Heidenheim, Bibliothek
    e-Book Academic Complete
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    Bibliothek LIV HN Sontheim
    ProQuest Academic Complete
    keine Fernleihe
    Bibliothek LIV HN Sontheim
    ProQuest Academic Complete
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    Duale Hochschule Baden-Württemberg Stuttgart, Campus Horb, Bibliothek
    eBook ProQuest
    keine Fernleihe
    Universitätsbibliothek Kiel, Zentralbibliothek
    keine Fernleihe
    Duale Hochschule Baden-Württemberg Lörrach, Zentralbibliothek
    eBook ProQuest
    keine Fernleihe
    Duale Hochschule Baden-Württemberg Mannheim, Bibliothek
    ProQuest
    keine Fernleihe
    Duale Hochschule Baden-Württemberg Mosbach, Bibliothek
    E-Books ProQuest Academic
    keine Fernleihe
    Hochschulbibliothek Friedensau
    Online-Ressource
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    Duale Hochschule Baden-Württemberg Ravensburg, Bibliothek
    E-Book Proquest
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    Duale Hochschule Baden-Württemberg Stuttgart, Bibliothek
    eBook ProQuest
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    Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
    keine Ausleihe von Bänden, nur Papierkopien werden versandt
    Duale Hochschule Baden-Württemberg Villingen-Schwenningen, Bibliothek
    EBS ProQuest
    keine Fernleihe

     

    Lang geleden, voordat er mensen bestonden, bleven alle dieren vruchtbaar tot hun dood. De afgelopen vijf miljoen jaar hebben wij ons ontwikkeld tot de enige diersoort met een menopauze. Kennelijk was dit ergens goed voor; de natuur geeft deze onvruchtbare extra tijd van leven niet cadeau. Het nut van de vijftigplusser, en daarmee zijn natuurlijke gedrag, moet er dus zijn, maar het staat niet scherp op ons netvlies. Marketeers en communicatieprofessionals, die ook de oudere doelgroep in het hart moeten raken, hebben daar last van. Ze snappen het natuurlijke gedrag van de recalcitrante puber, de

     

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    Volltext (lizenzpflichtig)
    Quelle: Verbundkataloge
    Sprache: Niederländisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9789056296056
    Schriftenreihe: VOR Maatschappij- en Gedragswetenschappen, 345 ; v.No. 345
    Schlagworte: Older consumers; Consumer behavior; Older consumers ; Netherlands; Consumer behavior ; Netherlands; Electronic books
    Umfang: Online-Ressource (31 p)
    Bemerkung(en):

    "Rede uitgesproken bij de aanvaarding van het ambt van bijzonder hoogleraar Ouderen, Communicatie en Consumentengedrag aan de Universiteit van Amsterdam op woensdag januari 14 2009

    Includes bibliographical references

    Literatuur

    Electronic reproduction; Available via World Wide Web