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  1. Meaning-Making and Political Campaign Advertising
    Autor*in: Horst, Dorothea
    Erschienen: 2018
    Verlag:  De Gruyter, [Erscheinungsort nicht ermittelbar] ; O'Reilly Media Inc., Sebastopol, CA

    Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This... mehr

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    Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

     
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    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9783110577938
    DDC Klassifikation: Sprache (400); Politikwissenschaft (320); Öffentliche Darbietungen, Film, Rundfunk (791)
    Auflage/Ausgabe: 1st edition
    Schlagworte: Deutsch; Polnisch; Politische Werbung; Werbesendung; Metapher; Metonymie
    Umfang: 1 Online-Ressource (255 pages)
  2. Meaning-Making and Political Campaign Advertising
    A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity
    Autor*in: Horst, Dorothea
    Erschienen: [2018]
    Verlag:  De Gruyter, Berlin ; Walter de Gruyter GmbH

    Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This... mehr

    Zugang:

    Standort:
    Hessisches BibliotheksInformationsSystem HeBIS
    Fernleihe:
    keine Fernleihe
    Standort:
    Hessisches BibliotheksInformationsSystem HeBIS
    Fernleihe:
    keine Fernleihe
    Standort:
    Hessisches BibliotheksInformationsSystem HeBIS
    Fernleihe:
    keine Fernleihe
    Standort:
    Hessisches BibliotheksInformationsSystem HeBIS
    Fernleihe:
    keine Fernleihe
    Link zum Verbundkatalog:
    Hessisches BibliotheksInformationsSystem (HeBIS)

     

    Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Hinweise zum Inhalt
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 9783110578782
    Weitere Identifier:
    DDC Klassifikation: Sprache (400); Politikwissenschaft (320); Öffentliche Darbietungen, Film, Rundfunk (791)
    Schriftenreihe: Cinepoetics – English edition ; 2
    Schlagworte: Deutsch; Polnisch; Politische Werbung; Werbesendung; Metapher; Metonymie
    Umfang: 1 Online-Ressource (255 p.)
    Bemerkung(en):

    Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Nov 2018)