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  1. Förderung der Lesekompetenz für zielgerichtete Orientierung in multimedialen Textangeboten aus der Tourismusbranche im Rahmen des Sprachcurriculums der Schweizer Hotel Management Schools
    Autor*in: Maier, Julia
    Erschienen: 2016
    Verlag:  Neopubli GmbH, Berlin

    Export in Literaturverwaltung   RIS-Format
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    Hinweise zum Inhalt
  2. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Autor*in:
    Erschienen: 2021
    Verlag:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... mehr

    Standort:
    Freie Universität Berlin, Universitätsbibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Kooperativer Bibliotheksverbund Berlin-Brandenburg (KOBV)

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
    Export in Literaturverwaltung   RIS-Format
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    Quelle: Verbundkataloge
    Beteiligt: Sikarskie, Amanda Grace
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780367901288
    Weitere Identifier:
    9780367901288
    RVK Klassifikation: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Schriftenreihe: Routledge research in design studies
    Weitere Schlagworte: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Umfang: xv, 193 Seiten, Illustrationen
    Bemerkung(en):

    30 b/w images, 1 table and 31 halftones

    :
  3. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Autor*in:
    Erschienen: 2021
    Verlag:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... mehr

    Standort:
    Universitätsbibliothek Dortmund
    Signatur:
    Yb 2480
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen (hbz)

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Beteiligt: Sikarskie, Amanda Grace (Herausgeber)
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780367901288
    Weitere Identifier:
    9780367901288
    Schriftenreihe: Routledge research in design studies
    Weitere Schlagworte: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Umfang: xv, 193 Seiten, Illustrationen
    Bemerkung(en):

    30 b/w images, 1 table and 31 halftones

    :
  4. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Autor*in:
    Erschienen: 2021
    Verlag:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... mehr

    Standort:
    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Bibliotheksverbund Bayern (BVB)

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Beteiligt: Sikarskie, Amanda Grace
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780367901288
    Weitere Identifier:
    9780367901288
    RVK Klassifikation: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Schriftenreihe: Routledge research in design studies
    Weitere Schlagworte: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Umfang: xv, 193 Seiten, Illustrationen
    Bemerkung(en):

    30 b/w images, 1 table and 31 halftones

    :