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  1. Corpus linguistics and the analysis of sociolinguistic change
    language variety and ideology in advertising
    Autor*in: O'Sullivan, Joan
    Erschienen: 2020
    Verlag:  Routledge, Taylor & Francis Group, London ; New York

    "Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a... mehr

    Standort:
    Freie Universität Berlin, Universitätsbibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Kooperativer Bibliotheksverbund Berlin-Brandenburg (KOBV)

    Standort:
    Europa-Universität Viadrina, Universitätsbibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Kooperativer Bibliotheksverbund Berlin-Brandenburg (KOBV)

     

    "Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book: llustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media; provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools; identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks; demonstrates how corpus tools can be used to compare advertising discourse with naturally occurring discourse, with particular reference to markers of (pseudo) intimate discourse. Building on the growing body of research relating to variation and change in Irish English, this book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics."

     
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  2. Werbesprache im Deutschen und Chinesischen
    eine kontrastiv-linguistische und interkulturell-kommunikative Analyse
    Autor*in: Wang, Luyang
    Erschienen: [2013]
    Verlag:  Peter Lang Edition, Frankfurt am Main

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    Quelle: Verbundkataloge
    Sprache: Deutsch
    Medientyp: Ebook
    Format: Online
    ISBN: 9783631641057; 9783653027235
    Schriftenreihe: Studien zur allgemeinen und romanischen Sprachwissenschaft ; Bd. 12
    Schlagworte: Communication in marketing / Germany; Communication in marketing / China; Advertising / Language; Chinesisch; Werbesprache; Kontrastive Linguistik; Deutsch
    Weitere Schlagworte: Electronic books
    Umfang: 1 Online-Ressource (187 pages)
    Bemerkung(en):

    Includes bibliographical references
  3. www.werbesprache.net
    sprachliche und kommunikative Strukturen von Bannerwerbung im Internet
    Autor*in: Runkehl, Jens
    Erschienen: 2011
    Verlag:  Lang, Frankfurt am Main

    Standort:
    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Bibliotheksverbund Bayern (BVB)
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    Quelle: Verbundkataloge
    Sprache: Deutsch
    Medientyp: Dissertation
    Format: Online
    ISBN: 9783631609873; 9783653014211
    Schriftenreihe: Sprache - Medien - Innovationen ; 2
    Schlagworte: Internet advertising / Language; Advertising / Language; Internet; Werbesprache; Deutsch
    Umfang: 1 Online-Ressource (341 p.)
    Bemerkung(en):

    Includes bibliographical references (p. 311-341)

    Zugl.: Darmstadt, Techn. Univ., Diss., 2009
  4. Corpus linguistics and the analysis of sociolinguistic change
    language variety and ideology in advertising
    Autor*in: O'Sullivan, Joan
    Erschienen: 2020
    Verlag:  Routledge, Taylor & Francis Group, London ; New York

    "Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a... mehr

    Standort:
    Bayerische Staatsbibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Bibliotheksverbund Bayern (BVB)

    Standort:
    Universitätsbibliothek der LMU München
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Bibliotheksverbund Bayern (BVB)

     

    "Corpus Linguistics and the Analysis of Sociolinguistic Change demonstrates how particular styles and varieties of language are chosen and represented in the media, to reveal changing language ideologies and sociolinguistic change. Drawing on a corpus of ads broadcast on an Irish radio station between 1977 and 2017, this book shows how corpus linguistic tools can be creatively employed, in conjunction with frameworks and concepts such as audience and referee design and indexicality, and examines how accents and dialects (vernacular and prestige) are exploited in the ads across the decades. In addition, this book: llustrates the key principles of corpus design for sociolinguistics studies and offers a framework for future diachronic corpus studies of advertising on social media; provides a model for analysing corpus data at both inter-varietal and intra-varietal levels in terms of both accent and dialectal features and explores the efficacy of using particular corpus linguistic tools; identifies key factors which can be used by researchers as evidence for sociolinguistic change and links these factors to relevant theories and frameworks; demonstrates how corpus tools can be used to compare advertising discourse with naturally occurring discourse, with particular reference to markers of (pseudo) intimate discourse. Building on the growing body of research relating to variation and change in Irish English, this book is key reading for researchers and advanced students undertaking research within the areas of sociolinguistics and corpus linguistics."

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format