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The transformation of military clothing into popular retail fashion has a long history. In fact, the designs of some of today's most popular styles, worn for the most peaceful purposes, actually originated in clothing intended for warfare. In a campaign to dress well, combat and battle rarely, if ever, enter the picture. This book celebrates the enduring appeal of military-inspired clothing and acts as a reference guide and source of inspiration for designers and fashion followers alike"--Publisher's description-- "Military style has permeated civilian fashion for decades, and wardrobe staples ranging from the peacoat to the white t-shirt can trace their roots back to combat garb. In Military Style Invades Fashion, Timothy Godbold explores this cultural trend in thematic chapters such as Ceremony, Campaign, Legionnaire and Nautical, among others. Along with text explaining the historical significance of different garments and the implications of wearing them in a civilian setting, the book includes 180 photographs from the runways, streets and fashion campaigns, highlighting garments derived from the armed forces. One part cultural commentary, another part fashion reference book, Military Style Invades Fashion is a required read for anyone interested in the history of their bomber jacket. For well over a century, fashion has rummaged through the soldier's kitbag. The trench coats, aviator jackets, drab green fatigues, parkas, T-shirts and camouflage regularly available from fashion brands worldwide, are based on uniform fit for military action rather than ceremonial display; designed for practicality rather than exaggeration, for blending in rather than standing out"-- The fashion invasion / Colin McDowell -- Ceremony -- Campaign -- Legionnaire -- Dazzle -- Nautical -- East meets West -- Notorious -- Chronology
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