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Ergebnisanzeige "BreMM15: Second International Symposium on the Theory and Practice of Multimodal Research"
RessourcentypKonferenzen, Tagungen, Kolloquien
TitelBreMM15: Second International Symposium on the Theory and Practice of Multimodal Research
BeschreibungMultimodality is one of the most influential semiotic theories for analyzing media artefacts nowadays, and it enjoys growing popularity globally. However, this popularity does not imply universality: the empirical application and even the conceptual anchoring of multimodality often remain nationally and regionally grounded. Definitions of modality and even mediality thus differ from each other in terms of their starting points. From a German national perspective, language remains the main point of description. International, mostly Anglo-Saxon approaches, in contrast, no longer take language as the main semiotic resource of communication but treat it as one more part of the multimodal ensemble carrying meaning.
The second edition of the Bremen multimodality conference takes these differences in national and international perspectives as a starting point of discussion and analysis and invites further inquiry into the specific theories and practices of multimodal research today. By making explicit which aspects of description, terminology, and methodology vary and which difficulties result from these variations in daily academic life, it expands the discussion of applicable approaches to multimodal document analysis. Another major goal of the conference remains the active exchange between the cutting edge in international multimodal research and more traditional German humanities, especially within linguistics, media and communication studies. Whereas outside Germany, multimodality is already firmly anchored in BA- and MA-level courses as well as a highly discussed topic in international conferences, its counterpart in Germany is still situated in a small niche within branches of applied linguistics. The 2014 symposium in Bremen uncovered a large potential for multimodality's expansion in the German-speaking context, and the 2015 meeting will keep up with this theme. The multimodal analysis of documents which are not predominantly anchored in verbal text, such as film, comic books, or Web material, offers fruitful ground for international exchange and is, thus, of particular interest to the 2015 conference.

Monday, 21 September
08.30-09.00 Come together @ Cartesium, Bremen

09.00-09.15 Conference opening
09.15-10.00 Keynote: Hans-Jürgen Bucher Multimodal meaning-making: Theories of multimodality in the light of reception studies

10.00-10.20 Coffee Break

Panel I: Multimodality as a disciplinary crossroads
10.20-10.55 John Bateman Defining mode – but this time for real
10.55-11.30 Morten Boeriis & Søren Vigild Poulsen When Kress and van Leeuwen meet Peirce: Exploring a social semiotic – Perceian theory of multimodal text
11.30-12.05 Jeewon Kim The Logos of language, as reflected in multimodal “solar-capable bodies”
12.05-12.40 Kate Maxwell Multimodality and the benefits and limits of cross-disciplinary “evangelism”

12.45-14.00 Lunch Break

Panel II: Multimodal Content Analysis
14.00-14.35 Mark Debus, Angelika Storrer, Heiner Stuckenschmidt & Hartmut Wessler Wikiganda: How neutral is Wikipedia?
14.35-15.10 Carmen Maier Linking past, present, and future: The multimodal communication of Coram’s heritage identity
15.10-15.45 Leonhardt van Efferink Agency in Germany’s “War on Terror”: Applying a multimodal framework to study newspaper representations of the Kunduz air strike in 2009

16.00-16.20 Coffee Break

Panel III: Multimodal perception, transcription, and interaction
16.20-16.55 Lars Grabbe Mind and body: Multimodality of perception as a paradigm for understanding consciousness
16.55-17.30 Birgit Huemer Coherence in multimodal art installations
17.30-18.05 Florian Mundhenke The curious case of the interactive documentary
18.05-18.40 Jan Krasni Intuition and intuitivity: Reflecting on media beyond the dichotomies of hardware and software, user and apparatus

19.30 Conference Dinner @ Bolero

Tuesday, 22 September
09.15-10.00 Keynote: Theo Van Leeuwen Vectors: A new approach to a key concept in the semiotics of visual communication

10.00-10.20 Coffee Break

Panel IV: Multimodal meaning creation and communication
10.20-10.55 Klaus Sachs-Hombach & Jan-Noel Thon Mediality and Multimodality across Media
10.55-11.30 Morten Boeriis Bending axioms: Theoretical principles in social semiotics from a multimodal perspective
11.30-12.05 Sophia Wege Multimodal dimensions of poetic effect at the example of Heinrich Heine’s poetry

12.05-14.00 Lunch Break

Panel V: Multimodal encounters in everyday discourses
14.00-14.35 Tuomo Hiippala Multimodality in digital longform journalism
14.35-15.10 Yannik Porsché Multimodal discourse in the exhibition space and the mass media
15.10-15.45 Andreas Rothenhöfer When the face disagrees: On the semantic and pragmatic relations between modes in face-to-face communication

15.45-16.40 Extended coffee break / Interactive session: Posters

Arne Krause Approaching multimodality from the functional-pragmatic perspective
Isabell Neise Text-image relations in Wikipedia articles
Rumiya Izgalieva The sound world of Asterix comics
Elisa Vales Narrative process types in comic strips: Evaluating annotations
Claudia Pereira / Veronica Coitinho Constanty Meaning without words: Reading Little Barbaro’s narrative through a visual perspective
Victor Lim Fei Multimodal Translational Research: Teaching Visual Texts
Thiago Pires Cataloguing intersemiotic mismatches in machine translation
Francisco Veloso, Felix Chung, John Bateman, Janina Wildfeuer Towards a corpus-based approach to the organization of visually complex storytelling

Panel VI: Expanding the toolbox of multimodal analysis
16.40-17.15 Martin Siefkes Multimodal text interpretation: Modeling the whole process
17.15-17.50 Chris Taylor Audio description: A practical application of multimodal studies
17.50-18.25 Daniel Klug & Axel Schmidt trAVIs: A tool for multimodal data analysis

18.25-19.00 Conclusion

Programm available at:
Quelle der BeschreibungInformation des Anbieters
Verknüpfte Ressource
PersonName: Dr. Janina Wildfeuer 
KontaktdatenName/Institution: Universität Bremen, Fachbereich 10 
Strasse/Postfach: Bibliothekstraße 1 
Postleitzahl: 28359 
Stadt: Bremen 
Telefon: 042121868287 
SchlüsselbegriffeLinguistik; Angewandte Linguistik/ Sprache im Beruf (Technische Kommunikation, Sprachberatung, Schreibtraining, Gesprächstraining, Sprecherziehung, Texttechnologie, sprachbezogene Computeranwendungen, forensische Linguistik); Semiotik (Text und Bild); Soziolinguistik (Varietätenlinguistik, div. Lekte, Register, Code); Sprache in den Medien / Medienwissenschaft (Sprache in Massenmedien, Internet und Hypertext, Medienentwicklung); Sprache und Gesellschaft (Diskursanalyse, Ethnographie, Sprachkritik, Sprachplanung, Sprachpolitik); Textlinguistik (Textbegriff, Textgrammatik, Textsorten, Hypertexte, Textsortengeschichte); Medien- u. Kommunikationsgeschichte (Hand-, Druckschrift, Film, Rundfunk, Computerspiel usw.); Medien- u. Kommunikationstheorie; Rhetorik; Theater (Aufführungspraxis)
Klassifikation02.00.00 Deutsche Sprachwissenschaft (in Auswahl) > 02.07.00 Textwissenschaft; 02.00.00 Deutsche Sprachwissenschaft (in Auswahl) > 02.08.00 Stilistik; 02.00.00 Deutsche Sprachwissenschaft (in Auswahl) > 02.10.00 Sprache im 20. Jahrhundert. Gegenwartssprache; 03.00.00 Literaturwissenschaft > 03.12.00 Interpretation. Hermeneutik; 17.00.00 20. Jahrhundert (1914-1945); 18.00.00 20. Jahrhundert (1945-1989)
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